Fujairah Tourism Bureau was established in 1996 to market the emirate's considerable tourist attractions, which include such diverse activities as watching bloodless bull-wrestling, visiting mangrove forests and bird-breeding sites, or navigating the steep mountain roads and narrow gorges of the Musandam peninsula.

The area between Al Faqit and Al Aqqah, just south of Dibba, is already a popular destination for holidaymakers, thanks to its long, sandy beaches and many snorkelling and scuba-diving sites.

Fujairah Tourism Bureau recently signed a contract with the Belgian Three Corners Emirates Company to build a 150-room resort in Al Faqit. The Dh 34 million Fujairah Resort will be constructed on 35,000 square metres. In addition, Emirates plans to build a five-star, 200-room hotel in Al Aqqah which will be operated by Meridien Hotels. Several other projects are also set to commence in the near future: a spa in Ain Al Ghammour, two diving centres in Dibba Al Faqit and a large marina and golf course in Al Aqqah near the Sandy Beach Motel.